People tend to give mail an old connotation, thinking of it as something for past generations that has no future. As true as that may be, mail advertising is still a fantastic way to get in front of new and existing clients. Bulk mailing actually has one of the highest return rates of all advertising methods, people DO pay attention to it. Bulk mailing is an amazingly useful tool for small local businesses to use for many reasons, from sending out offers and info to existing customers to trying to reach out to new customers in your area. When you send out mail advertising, you at least know that someone is seeing that, unlike an email that just sits in your spam folder until it’s deleted. People are just bombarded with advertisements constantly these days, so they do all they can to avoid them if they can help it. Mail advertising is your chance to stand out, don’t just send out a boring piece of paper with some words on it. Send an exciting custom offer to the people in your area, send them something that they’re sure to notice and remember.
In the online-focused world that we live in today, it is surprising that direct mailing can have such powerful results. Online marketing is wildly powerful too, but it’s just done in such huge quantities that a lot of it is considered spam or ignored. These days a lot of people are nearly blind to advertisement just from seeing so much of it. People tend to be more open to getting things in the mail then through digital means, having something tangible to hold and look at. Bulk mail tends to be more driven by small businesses than large companies, people in the community like keeping up with their local businesses. It’s the perfect way to let existing customers know about new services or offers you have, really anything at all! People won’t come to your business if they don’t know it’s there or anything about what you do, so this is a great way of letting them know. In the end marketing is about getting good return on your investment, and that’s what bulk mailing can offer you.
The most important part of your direct mail campaign is identifying and targeting your target market. Say you’re selling hair extensions for example, you’re probably going to want to focus your advertising more towards younger women. If you were to advertise it to older men instead, you wouldn’t see anywhere near the same quality of results. It’s not to say that some of these men won’t buy them too, but they’re just way less likely to. Some businesses have much broader possible target markets than others, that’s just based on what they offer and who wants it. Let’s compare two businesses, a restaurant and a specialty food supply store. The restaurant is going to want to advertise to pretty much everyone, everyone goes out to eat. But the specialty food store, they’re going to want to advertise more to people that they know will come in and buy and use what they have. You don’t want to waste your time advertising to people who won’t use your product, that’s just a waste of time for both of you!
Advertising is a tough field, as people are bombarded with more and more ads it’s harder to get them to actually notice yours. Some direct mail marketing Columbia SC avenues are just inherently more effective than others. A lot of people even look forward to getting coupon books and special offers from businesses in their area believe it or not, they’re a great incentive. A lot of people will be willing to try a new place for the first time if they’re given a coupon to use, that’s one fantastic incentive. If done right, you can get the attention of a lot of people in your community, by far your most important client base. If you’re nervous about jumping in, you can dip your toe in and do limited runs just to gauge the responses you get.